Vision & Strategy


To be the leading supply hub of quality products, known for our reliability, service excellence and unmatched value, for the hospitality industry and other institutions in Asia.



We aim to achieve our goals by being:

1) The Distributor – To be a trusted marketing and sales arm of our principals through which their products are distributed to end users

2) The Provider – To provide a complete logistical service for our customers thus forming a seamless supply chain from raw materials to finished goods.

3) The Networker – To maintain and develop connections with our established global network of suppliers in seeking the best value and also to constantly source for contemporary solutions catering to today’s industrial needs